WHAT STAYS HUMAN, EPISODE 4

Capital Raise 101: What the JOBS Act Changed for Founders

The rules opened new ways to reach investors. From 2016 through 2025, issuers reported about $19.661 trillion in proceeds across the four paths discussed in this episode. The rules did not remove the need for the right offering path, qualified counsel, a credible message, and a follow up system that keeps interested people from falling through the cracks.

Joel Louis and Casey ZephirinRecorded July 27, 202644 minute episode5 minute readDivision I

The JOBS Act Changed Who Founders Could Reach

For years, many private offerings could not be marketed openly. The JOBS Act and the SEC rules that followed created and expanded paths that let eligible companies reach a wider audience under specific conditions.

That change matters because the marketing can now reach beyond a founder's existing network. It also creates a new responsibility. Attention is useful only when the offer, disclosures, message, and follow up process can carry that attention safely from curiosity to a serious conversation.

Four Paths. Four Very Different Sets of Rules.

The episode walks through Regulation Crowdfunding (Reg CF), Regulation A (often called Reg A or Reg A+), Regulation D Rule 506(c) (Reg D 506(c)), and Regulation D Rule 506(b) (Reg D 506(b)). They are not interchangeable. The people who may invest, the way a company may market, the required filings and intermediaries, and the amount a company may raise depend on the path.

That is why the first question is not, “How do we run ads?” It is, “Which path are we actually using, and what does qualified securities counsel say we may communicate?”

Investor Trust Is Built Before the Ask

Founders often think a strong opportunity should be enough. Prospective investors still need to understand the business, the team, the risks, and why the opportunity fits them. That understanding usually comes from clear explanations and repeated, useful contact, not one ad or one webinar.

If you pay for attention, your system has to be ready to keep it.

The Digital Roadshow Needs Infrastructure

A live presentation or webinar can become the center of a digital roadshow. The surrounding work matters just as much: registration, reminders, presentation support, moderation, dry runs, follow up, and a clear next step.

Even a capable internal marketing team may already be carrying the rest of the company's daily work. Lattice & Co. can come in for the specific project and build the marketing infrastructure around the campaign. Lattice does not raise capital, find investors, or provide legal, securities, compliance, or investment advice.

What to Settle Before Buying Attention

  1. Confirm the offering path and company eligibility with qualified securities counsel.
  2. Define the investor audience the offering may lawfully reach.
  3. Make the business story and risks understandable without hype.
  4. Build the registration, presentation, reminder, and follow up process.
  5. Test the full journey before spending money to send people into it.
Important context: Regulation Crowdfunding is not available to non U.S. companies, Exchange Act reporting companies, certain investment companies, companies disqualified under the rules, companies behind on required annual reports, or companies without a specific business plan or formed to pursue an unidentified merger or acquisition. The $19.661 trillion figure discussed in the episode is cumulative U.S. issuer reported proceeds across Regulation Crowdfunding, Regulation A, Rule 506(c), and Rule 506(b) from 2016 through 2025. It is not a single year figure or the size of one market. This article and episode are educational only. Confirm the current rules and your company's eligibility with qualified securities counsel.