Built for businesses that already work, and have outgrown the system that got them here.
A four phase digital infrastructure build delivered in 12 to 15 weeks. CRM, funnels, automation, sales pipeline, fulfillment, with the team and SOPs to run them. Built for businesses already producing revenue, hitting the wall where the founder is the bottleneck, and ready to install infrastructure that holds the load after we hand it off.
Access Behind the Curtain
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There are two kinds of businesses.
One ends. The other compounds.
Most successful founders are running what looks like an empire. Audience, revenue, recognition. But the empire is held together by the founder being everywhere at once. When the founder steps back, the system stops. That is the Magician's Show: impressive on stage, hollow behind the curtain.
There is another kind of business. Same revenue. Same audience. Same outcomes. But the founder leads instead of operating. The infrastructure underneath does the work. That is the World Changer's Farm. Same harvest. Different system.
THE MAGICIAN'S SHOW
Every lead, every decision, every fire. All through you.
When the storm hits, the system has no answer.
If you take a week off, the team freezes.
Follow-up is whoever remembers, whenever they remember.
Built for the spike. Exhausted by the slope.
THE OPERATOR'S MACHINE
The system captures. The pipeline routes. The founder leads.
Built for every scenario, not just the best one.
SOPs documented. Team trained. Business runs.
Automation meets prospects at peak interest.
Built to compound. Five years out, harvesting.
When the business can’t run without you, you don’t own a business. You own a job.
This isn’t an effort problem. It isn’t a talent problem. It’s an infrastructure problem. And infrastructure problems have engineered solutions.
Four phases. Twelve to fifteen weeks. Build to be owned by your team after we hand it off.
Not a campaign. Not a course. Not a retainer. The Launch Grid is a complete digital infrastructure build executed in four phases and operated by your people once we leave.
01
Phase I
WEEKS 1 to 3
Foundation.
We learn what you sell, who buys, and why today’s setup can’t keep up.
WHAT YOU OWN AT THE END
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Offer architecture
Customer journey map
Technology blueprint
02
Phase II
WEEKS 3 to 9
Infrastructure.
The build phase. Every system that will run your business gets installed and connected.
WHAT YOU OWN AT THE END
CRM populated
Sales pipeline live
Automation sequences
Booking calendars
03
Phase III
WEEKS 8 to 12
Transfers.
The phase most agencies skip. The people who will run the system learn how to run it.
WHAT YOU OWN AT THE END
Roles and seat plan
Hiring support, if needed
Training on every system
Workflow documentation
04
Phase IV
WEEKS 12 to 15
Launch & Optimize.
Go live. Traffic flows. We tune against the original architecture, then hand you the keys.
WHAT YOU OWN AT THE END
Live infrastructure
Performance refinements
Documentation and SOPs
Clean handoff
01
Phase I
WEEKS 1 to 3
Foundation.
We learn what you sell, who buys, and why today’s setup can’t keep up.
WHAT YOU OWN AT THE END
Offer architecture
Customer journey map
Technology blueprint
02
Phase II
WEEKS 3 to 9
Infrastructure.
The build phase. Every system that will run your business gets installed and connected.
WHAT YOU OWN AT THE END
CRM populated
Sales pipeline live
Automation sequences
Booking calendars
03
Phase III
WEEKS 8 to 12
Transfers.
The phase most agencies skip. The people who will run the system learn how to run it.
WHAT YOU OWN AT THE END
Roles and seat plan
Hiring support, if needed
Training on every system
Workflow documentation
04
Phase IV
WEEKS 12 to 15
Launch & Optimize.
Go live. Traffic flows. We tune against the original architecture, then hand you the keys.
WHAT YOU OWN AT THE END
Live infrastructure
Performance refinements
Documentation and SOPs
Clean handoff
HANDOFF
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When the build closes, you own the machine, the documentation, and the team that runs it.
YOURS TO KEEP
Built for businesses that already work, and have outgrown the system that got them here.
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Coaches & Consultants
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1:1 or group offers, personal brand, results-driven. Selling expertise from a single discipline: business, mindset, health, finance.
Selling out of inbox. Calendar-bound.
Service Businesses Going Digital
Offline-rooted operations adding digital revenue. Agencies productizing, brick-and-mortar adding online offers, professional services launching courses.
Two operating models in conflict.
Personal Brands Launching Offers
Audience already exists. Offer is new. Backend was never built. Every transaction routes through the founder.
Audience without infrastructure.
Course
Creators
Built a course on Kajabi, Teachable, or Thinkific. Launches spike revenue, then drop to zero. Nothing compounds between launches.
Spike economy. No slope.
Local Businesses Building Lead Systems
Established service business adding digital lead generation. Often first time touching CRM, automation, and structured follow-up.
Manual everything. Phone-based.
Coaches & Consultants
1:1 or group offers, personal brand, results-driven. Selling expertise from a single discipline: business, mindset, health, finance.
Selling out of inbox. Calendar-bound.
Service Businesses Going Digital
Offline-rooted operations adding digital revenue. Agencies productizing, brick-and-mortar adding online offers, professional services launching courses.
Two operating models in conflict.
Personal Brands Launching Offers
Audience already exists. Offer is new. Backend was never built. Every transaction routes through the founder.
Audience without infrastructure.
Course
Creators
Built a course on Kajabi, Teachable, or Thinkific. Launches spike revenue, then drop to zero. Nothing compounds between launches.
Spike economy. No slope.
Local Businesses Building Lead Systems
Established service business adding digital lead generation. Often first time touching CRM, automation, and structured follow-up.
Manual everything. Phone-based.
If your business has produced revenue, has testimonials, and has hit the wall where the founder is the bottleneck, this is built for you.
Lattice is not the right firm for everyone.
Here's who we're not built for.
Pre-product founders.
If you do not yet have an offer, paying customers, or testimonials, the Launch Grid is not yet the right system to install. You are still in offer creation. We design infrastructure for businesses that already work.
Founders looking for marketing services.
Lattice does not run ad campaigns, manage marketing, or sell deliverables by the hour. We design and install systems. If you need someone to run your marketing for you, we are not the firm.
Founders without a team and no plan to hire.
The Launch Grid hands a system to a team. No team, no handoff. If you are committed to running everything yourself indefinitely, the infrastructure we build will sit unused.
Founders below the engagement floor.
The Launch Grid is designed for established businesses ready to invest in real infrastructure. We will name the actual investment range on the Sales Call, after we have confirmed fit. If the range is wrong for your business right now, we will say so directly.
Five infrastructure mistakes most successful businesses are running on.
We mapped the five most common ways successful businesses break under the weight of their own success. Each one comes with a specific shift, what we call the Operator shift, that turns the failure pattern into compounding infrastructure.
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The methodology has been built before. At scale.
The same operators who run Lattice & Co. spent nine years inside a different agency they built, scaled, and sold. The infrastructure approach we install for Launch Grid clients is the same approach that produced the results below.
Case 01
E-commerce educator and Two Comma X Award Winner
Result:
44x ROI in 5 days. $1.27M in webinar-driven revenue. 6.30% sales conversion rate.
Case 02
Chiropractic business mentor and Two Comma Club Award Winner
Result:
Doubled monthly income. $33,000 from a single webinar. Two ClickFunnels Two CommaClub Awards.
Case 03
E-commerce educator and Two Comma Club Award Winner
Result:
65,000+ webinar registrants at 71% opt-in conversion. $338,000 first launch. $2M+ in total program revenue.
Case 04
Pastry chef and culinary educator and Two Comma Club Award Winner
Result:
Email list grew 243% to 16,995. Membership grew 296%. $142,192 in 5 months.
* These results were produced by Joel Louis and Casey Zephirin during their nine years operating Integrator & Co., a digital marketing agency they built from zero to $40M+ in client revenue, exited via acqui-hire to Planet Wealth in 2024, and have since rebuilt as Lattice & Co. with deeper specialization and full ownership of the methodology. These were not Reg D engagements. They are presented as evidence of team capability in building digital infrastructure at scale. Same operators. Same playbook. Sharper focus.
Built by operators who did this before, at scale.
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CEO / Chief Strategist
Worcester Polytechnic Institute trained engineer. Fourteen years at Intel as Senior Manufacturing Operations Manager, overseeing 250+ technicians, leading the Emergency Response Team for a decade, and hiring 500+ employees across production ramps.Founded Integrator & Co. in 2015 and built it to $40M+ in client revenue across 14 verticals, earning multiple ClickFunnels Two Comma Club Awards including one Two Comma Club X Award. The agency was acquired via acqui-hire by Planet Wealth in 2024. Joel brings an engineer's discipline to the architecture Lattice designs and the regulatory frame it operates within.
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Director of Operations
Twenty years across operations, HR, project management, and marketing. Joined Integrator & Co. as a Project Manager and rose to Operations Manager over seven years, managing remote delivery teams across client engagements. Transitioned as Director ofMarketing during the Planet Wealth acqui-hire. Published author and founder of Being Eve. Casey owns Lattice's internal structure, enforces the process, and holds every client engagement, and every system inside it, accountable to delivery.
Three steps. Each one has a single job. No step starts until the one before it closes.
We do not skip steps and we do not deliver out of order. You always know what you are paying for, what comes next, and when you can walk.
Step 01
01 / 03
Sales Call.
30 MIN
FREE
THE JOB
Qualify the fit.
We confirm that your business is the kind we work with, and that we are the right firm for what you are trying to build. If we are not the fit, we say so on the call.
YOU LEAVE WITH
A yes or a no.
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01
Step 02
02/ 03
Business Intensive.
90 MIN
PAID, CREDITED TO BUILD
THE JOB
Diagnose & scope.
We map your current setup against the Launch Grid, name the gaps that are costing you, and produce a scoped recommendation. This is the only step where we tell you what to build.
YOU LEAVE WITH
A scoped build plan.
02
Step 03
03 / 03
The Launch Grid.
12 TO 15 WEEKS
FIXED SCOPE
THE JOB
Build & hand off.
Foundation, infrastructure, transfer, and launch. Your team is trained or hired. Your SOPs are documented. The system goes live in your accounts, and you own the machine.
YOU LEAVE WITH
A working machine you own.
03
Step 01
01 / 03
Sales Call.
30 MIN
FREE
THE JOB
Qualify the fit.
We confirm that your business is the kind we work with, and that we are the right firm for what you are trying to build. If we are not the fit, we say so on the call.
YOU LEAVE WITH
A yes or a no.
01
Step 02
02/ 03
Business Intensive.
90 MIN
PAID, CREDITED TO BUILD
THE JOB
Diagnose & scope.
We map your current setup against the Launch Grid, name the gaps that are costing you, and produce a scoped recommendation. This is the only step where we tell you what to build.
YOU LEAVE WITH
A scoped build plan.
02
Step 03
03 / 03
The Launch Grid.
12 TO 15 WEEKS
FIXED SCOPE
THE JOB
Build & hand off.
Foundation, infrastructure, transfer, and launch. Your team is trained or hired. Your SOPs are documented. The system goes live in your accounts, and you own the machine.
YOU LEAVE WITH
A working machine you own.
03
THE RULE
Sales Call qualifies. Business Intensive diagnoses. The Launch Grid builds. One job per step, in that order.
DELIVERED
Questions worth asking before we talk.
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